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News and press releases

Press releases

RIMINIWELLNESS 2026, THE FULLEST AND MOST INTERNATIONAL EVER. OVERALL ATTENDANCE +15%, FOREIGN VISITORS UP 25%

· The 20^th edition of the IEG event saw a 15% increase in total attendance

· International attendances from 140 countries: even Guernsey and the Virgin Islands in Rimini

· 120 buyers hosted from 36 countries and 150 international stakeholders and industry leaders

· Over 400 brands on display, 670 accredited journalists, 2,000 hours of activities, new disciplines, greater number of under 30s and 200 events for RiminiWellnessOFF

· Next appointment from 27^th to 30^th May 2027

Rimini, 31^st May 2026 – RiminiWellness 2026 came to a close today at Rimini Expo Centre and on the Riviera with an edition that has written a new chapter in the history of the IEG event. Overall attendance rose by 15% whilst international participation increased by 25% with attendees from 140 countries (the most unusual origins included Guernsey, a British Channel island, and the Virgin Islands), confirming IEG’s development trajectory and the growing role of RiminiWellness as a global benchmark for fitness, sport, wellbeing and healthy eating. On its 20^th anniversary, the event broadened its appeal and consolidated the dialogue between business, innovation, education and public engagement. It was the fullest and largest edition ever.

A 20^TH EDITION AMID BUSINESS, COMMUNITY AND INTERNATIONAL NETWORKING

Spanning 30 halls and more than 190,000 square metres of indoor and outdoor space, RiminiWellness 2026 hosted over 400 exhibiting brands and a vast community of professionals, buyers and enthusiasts from all over the world. 670 accredited journalists were in attendance. A success built on the event’s ability to serve as a shining example of business and consumer integration. The coexistence of companies, public, innovation and the market alongside global leaders in the production of training equipment, machinery and technologies, professional content and hands-on experience, is precisely what generates an ecosystem that produces value for every stakeholder involved. An edition that looked to the future by also featuring 30 industry start-ups. A model that is now increasingly attracting brands from other sectors that see this trade show as a strategic opportunity for reaching new targets and building relations with a wider, more connected and qualified community.

EVER MORE ACTIVE, INCREASINGLY YOUNGER

For four days, RiminiWellness offered 2,000 hours of training sessions and 12 constantly active stages. The Active area showcased innovative fitness disciplines and new developments in established activities, confirming the event as a privileged observatory for trends that will shape the sector in the years to come. An important sign was the growth in the number of under-30s in attendance, an informed and aware audience for whom RiminiWellness has become a key destination – with a considerable social and lifestyle dimension – for exploring health, exercise and quality of life.

RIMINI, CAPITAL OF THE GLOBAL WELLNESS AGENDA

120 buyers from 36 countries were hosted through collaboration with the Italian Trade Agency, which oversaw the selection and incoming of industry professionals and leaders from the USA – the main fitness and wellness market – as well as from the Gulf, Central Asia and North Africa. These prominent attendees were joined by 150 stakeholders, opinion leaders and experts from the world’s leading sector organisations. RiminiWellness is now the place where the global dynamics of the wellness industry come together, exchange ideas and find direction, offering inspiration and a sense of community to the business. The major international events of the 2026 edition included the World Active Summit, which saw industry leaders from every continent gather to discuss strategic issues aimed at making physical activity a priority on the global public health agenda; the Global Fitness Leaders Meeting, featuring a discussion between representatives from over 20 countries on education and international standards; the TEHA – The European House Ambrosetti’s Sport Value Observatory, which provided a structured analysis of the economic and social value of Italian sport between digital transformation, tourism and new engagement models.

FROM THE EXPO CENTRE TO THE RIVIERA: RIMINIWELLNESSOFF

The energy of RiminiWellness spread beyond the Expo Centre grounds to the entire Riviera. The 4^th edition of RiminiWellnessOFF, in collaboration with the Municipality of Rimini, saw the global community of enthusiasts and sports lovers involved in 200 events in the Sea Park, on the beach, in the city’s historical centre and around the hinterland. A collective experience of inclusion, movement and wellbeing that confirmed Rimini’s reputation as a vibrant, open and healthy city and strengthened the bond between the show and the local area, highlighting the destination’s position as an international hub for wellness and active lifestyles.

The next appointment with RiminiWellness will be from 27^th to 30^th May 2027. After the 20^thanniversary edition, the future of wellness will continue to start from Rimini.

ABOUT RIMINIWELLNESS 2026

Dates: 28/31 May 2026; event: international trade show; organisation: Italian Exhibition Group S.p.A.; frequency: annual; edition: 20^th; entry: public and trade; info: www.riminiwellness.com

PRESS CONTACT ITALIAN EXHIBITION GROUP
head of corporate communication & media relation: Elisabetta Vitali
press office manager: Marco Forcellini, Pier Francesco Bellini | press office coordinator: Luca Paganin | press office specialist: Mirko Malgieri; Nicoletta Evangelisti | press office assistant: Julia Andreatta media@iegexpo.it

MEDIA AGENCY RIMINIWELLNESS 2026

Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release, does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.

Comunicato n. 17 del 31/05/2026

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RIMINIWELLNESS 2026, THE TWENTIETH EDITION OPENED TODAY

· The Italian Exhibition Group event has started welcoming a large international public to Rimini Expo Centre and on the Riviera for four days under the wellness banner

· The core of the opening ceremony: models linked to sustainability and the value of sport for the community

· The energy of international competitions kicks off while the Innovation Area spotlights the technological and strategic development of the entire sector

Rimini, 28^th May 2026 – The wait is over: the twentieth edition of RiminiWellness, the Italian Exhibition Group (IEG) international event, kicked off today. Ongoing until Sunday 31^st, Rimini Expo Centre and the Riviera will become the heart of sport, innovation and wellness. An opening in the name of energy, with 30 halls and over 190,000 m² of internal and external areas setting the stage for competitions, demonstrations and sporting activities, while the Rivera is now alive with the activities of RiminiWellnessOFF, the fourth edition of the off-show event, organised in collaboration with the Municipality of Rimini.

THE RIBBON-CUTTING CEREMONY: THE INSTITUTIONS GET THE TWENTIETH EDITION UNDERWAY
The main topic of the event’s opening ceremony was sport and wellness as a lever for business and territorial innovation and development. Speeches were given by IEG president Maurizio Ermeti; the mayor of Rimini, Jamil Sadegholvaad; the president of the Autonomous Region of Friuli-Venezia Giulia, Massimiliano Fedriga; the Italian Trade Agency’s central director for export sectors, Maurizio Forte; the Undersecretary of State for the Environment and Energy Security, Claudio Barbaro; and Emilia-Romagna’s regional councillor for tourism, commerce and sport, Roberta Frisoni.

INTERNATIONAL CHALLENGES AND HIGHER EDUCATION: THE STORY ON DAY 1

Sports training and competitions merge with the excellence of professional development at the Show. Setting the pace immediately after the opening was Hyrox, a key feature with four days of competitions ready to test the resistance of thousands of athletes. Panatta is offering two excellent events: the Panatta Rimini Contest and the Diamond Cup Rimini. Challenges will intensify further with Italian Showdown 2026, the Italian CrossFit® community’s big celebration, which will start tomorrow. Sporting performances will be accompanied by updating for sector operators. RiminiWellness, in fact, is staging a European preview presentation of the new Water Cross discipline, a protagonist on the Acquapower Stage, while Matrix Fitness has inaugurated its Educational Lounge, a program of seminars on crucial topics such as business management, AI, longevity and performance.

INNOVATION AREA: START-UPS, TOURISM AND NEW CONNECTIONS FOR THE FUTURE OF WELLNESS

In the Innovation Area at RiminiWellness, start-ups, scale-ups and research teams will be presenting innovative solutions for the world of wellness. Created with Tecnopolo di Rimini, Clust-ER Health, Clust-ER Turismo Emilia-Romagna and ANGI, the area aims to foster business, new mentorship opportunities and the encounter between innovative projects, incubators and accelerators. The Pitch Competition is scheduled for Saturday 30^th May with 30 startups and innovative SMEs on health, AI, nutrition, wellness tourism, longevity and sport economy.

THE FUTURE OF SPORT EMBRACES ENVIRONMENT, INCLUSION AND SOCIAL IMPACT

This afternoon will see the forum entitled “Sport that generates value for the environment and community", sponsored by the Minister for Disabilities and the Ministry of the Environment. Undersecretary of State Claudio Barbaro will be in attendance with speeches by Fabio Salerno and Niclas Svenningsen (UNFCCC). Andrea Capobianco, the women's national basketball team coach, will be the last to speak. The forum will continue tomorrow with the training course “Sustainability as a business lever”,on good practices for sports management. It will open with greetings from the Minister for Disabilities Alessandra Locatelli. Featuring clubs, companies and organisations, such as Juventus FC, NATIVA, GOfit, SCARPA and EPSI, it will offer a chance to learn about low-impact event organisation, the circular economy and European funding.

EVENTS ON DAY 2: BETWEEN WELLNESS TOURISM AND CUISINE

The international prestige of RiminiWellness is confirmed by the first Italian edition of the World Active Summit, scheduled to take place in Sala Diotallevi 2. For its third General Assembly and the election of its new Board of Directors, World Active has chosen Rimini as the venue for defining the federation's leadership and strategies for the coming years, strengthening the role of physical activity as a cornerstone of public health in collaboration with the World Health Organization (WHO).

The data and analyses that will be presented in the Body&Mind Arena by CNA Emilia-Romagna will highlight how Slow Tourism, cycle tourism and territorial experiences are helping to generate new local economic models. Speakers will include Roberta Frisoni, regional councillor for Tourism, Laura Sillato, president of CNA Tourism and Trade Emilia-Romagna, Nicola Cesari, mayor of Sorbolo Mezzani, Susanna Maggioni, vice president of FIAB Italia, and Christian Bertoni, vice president of APS Senio e Gesso. Meetings will continue in the afternoon with the future scenarios of Wellness Tourism, conducted by Paola Rizzitelli.

The debate on the future of fitness and wellness clubs between sector trends, communities and strategies will continue in the Fitness Innovation Arena (B3) with a workshop led by Industry Leader Natalia Karbasova, founder of FitTech Club, one of Europe’s most authoritative voices on fitness business.

Also scheduled is “Human First, Tech Forward: AI's Role in the Future of Fitness & Health Coaching”, a technological focus with Kathleen Ferguson and Igor Castiglia, who will delve into the role of artificial intelligence in coaching between technological value and the centrality of the human relationship.

Lastly, through its Culinary Wellness Solutions division, the ALMA - The International School of Italian Cuisine will be previewing in Rimini the new Master in Health and Performance Chef, transforming food into a strategic asset for longevity clinics, sports companies and B2B hospitality.

ABOUT RIMINIWELLNESS 2026

MEDIA AGENCY RIMINIWELLNESS 2026

Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it

Comunicato n. 14 del 28/05/2026

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RIMINIWELLNESS 2026 LAYOUT

Rimini, 28-31 May 2026 – RiminiWellness (Rimini Expo Centre, 28^th May – 31^st May), Italian Exhibition Group’s fitness, trend, sport, wellness and healthy eating show, will have the following layout:

Active (orange) will be the beating heart of the event: the area that groups together the most innovative trends in the world of training, enlivened by internationally famous trainers alternating on the various activity stages. This area will also include Italian Showdown, a regular event on the competitive fitness scene. Now at its tenth edition, it is the competition of reference for the CrossFit® world which, for the first time, will be featuring Doubles, a contest for couples of same or mixed gender athletes.

Fitness (purple) marks the exhibition area for brands specialising in equipment, training machinery, accessories, fitness services, sports facilities and cutting-edge technologies. A full selection of digital services and innovative start-ups to integrate with the sector’s most recent developments will complete the offer.

Health (petrol blue) will be one of the 2026 edition’s main areas, strengthening the dialogue between sport, science and higher education. The area will spotlight sports medicine, physiotherapy, advanced rehabilitation and new technologies for recovery and performance with the participation of sector professionals, companies and reference communities. Ample space will also be given to nutraceuticals, longevity and prevention with a programme of talks, summits and workshops for physiotherapists, osteopaths, sports doctors and motor science professionals. Prominent events will include the Movement & Therapy Summit on the new frontiers of functional evaluation and performance, the Velocity Based Training Summit and conferences in the new NutriLab area that will focus on nutrition, integration and healthy aging. Also new for 2026 is the Beauty Area with the Beauty House, a hub for skincare, cosmeceuticals and self-care, where the worlds of beauty and sport will meet through experiences, talks and specialist consultancy. A multidisciplinary ecosystem that confirms RiminiWellness's growing attention to training, health and scientific research integration.

Wellness (light blue) will be the area totally dedicated to wellness, where immersive experiences, holistic disciplines and personal care meet in a context designed to favour balance between body and mind. The area will host companies, services and the latest ideas for a wellness lifestyle and exhibition moments will alternate with practical and interactive activities open to the public. Yoga, Pilates, mindfulness and holistic practices will play leading roles in classes, experiences and immersive sessions, such as those in the Holistic Wellbeing Area and Yoga On Stage, with special areas for continuous practice throughout the event.

Foodwell (green) will be extending its role at the show by becoming an area for functional nutrition, longevity and a wellness lifestyle. From protein products to functional drinks, sports nutrition, plant-based cuisine and free-from proposals, the area will unite taste, performance and innovation through experiences, tastings and training sessions. Great attention will be paid to the relationship between nutrition and healthy aging with talks and meetings on metabolic health, performance and functional cuisine applied to sport and wellness.

Steel (red) will be a 13,000 square meter area for functional and strength training and will include live events, athletic performances and the most important sports integration brands. The area will also house the best equipment for weight lifting and muscle mass development.

Lastly, halls B7, B8 – D7, D8 will host HYROX (yellow), the international running and functional workout format that continues to conquer the global fitness scene. After its great success at past editions, HYROX will be back at RiminiWellness from 28^th to 31^st May 2026 with one of the most eagerly-awaited stages of the world circuit, attracting thousands of athletes and enthusiasts from all over Europe. Singles, Doubles, Relay and Adaptive categories will be competing, confirming the inclusive and competitive essence of the event. Rimini also marks a key stage in the qualification path towards the HYROX World Championships, transforming the Expo Centre into a high-intensity arena for performance, resistance and the international fitness community.

ABOUT RIMINIWELLNESS 2026

MEDIA AGENCY RIMINIWELLNESS 2026

Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it

Comunicato n. 12 del 22/05/2026

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RIMINIWELLNESS 2026: SERVICE GUIDE

At Rimini Expo Centre from 28^th to 31^st May

Rimini, 28-31 May 2026 – Getting to Rimini Expo Centre and staying in the Rimini area is easy with the services put in place for RiminiWellness 2026 visitors.

Entry to the Expo Centre: entry is through Rimini Expo Centre’s South, East and West entrances.

Opening times: Thursday 28^th May to Sunday 31^st May from 9.30 am to 7 pm.

Tickets: tickets can only be purchased online (all purchasing methods and relative prices on the site). Free entry for: the under 12s (accompanied by an adult); disabled people (and carers of disabled people with impaired mobility); law enforcement officers in uniform. Ticket office helpdesk: to receive assistance, call +39 0541 744555 or write to helpdesk.rn@iegexpo.it

Trains
A busy railway network connects Rimini to the main Italian and international cities. Riminifiera station, on the Milan-Bari line and just 50 metres from the Expo Centre’s South entrance, will be functional during the days of the event. Updated timetables and stops can be consulted by entering “Riminifiera” as the departure or arrival station on the www.trenitalia.it website.

Download the timetables for Treni Regionali, Intercity and Frecce

Download the timetables for Treno Santarcangelo di Romagna – Cattolica

Those arriving at Rimini Central railway station can take the no. 9 bus to the Expo Centre (stop via Emilia – Expo).

An RFI assistance service is available for passengers with disabilities or reduced mobility at Riminifiera station by booking at least 12 hours in advance on the RFI website in the Stations > Accessibility section. The meeting point is the station ticket office.

Cars and Parking
Rimini Expo Centre’s address is via Emilia 155 and can easily be reached from the A14 Bologna–Bari–Taranto motorway, exit Rimini North (6 km).

The Expo Centre has parking space for 11,000 cars with external car parks open during the show days: SOUTH 1–3 - 4, EAST 3–4–5, WEST 3–4–5. Car parks SOUTH 1–3 and WEST 3–4–5 can be accessed automatically with Telepass and UnipolMove by means of number plate readings and direct debit.

Disabled parking spaces are available in the Station, SOUTH 1–3–4, EAST 3 and WEST 1–2 car parks. Parking is free upon presentation of the entrance ticket, valid European permit and identity document at the manned ticket offices. There are 12 charging stations for electric vehicles for a total of 24 sockets, 6 in the SOUTH 1 car park and 6 in the WEST 1-2 car parks. Parking areas for campers and buses are available in the SOUTH 1, EAST 4 and WEST 4 parking areas.

Fees can be paid at the automatic machines (South and West entrances) or manned tills (South, East and West entrances) either by cash, debit or credit card. For those arriving in the city without a car, discounted rental rates are available with AVIS Car Rental. For information: (+39) 0541 51256 – 199 100 133.

Public transport

The no. 9 bus runs from Rimini Central railway station to the Expo; the no. 10 runs from Rimini South (Miramare), and the no. 5 from Rimini North (San Mauro Mare). The Metromare Rimini-Riccione (+ bus no. 9) line is also available every 15 minutes as well as the Sant'Arcangelo di Romagna-Cattolica (+ bus no. 9). For information: https://www.startromagna.it/servizi/metromare/

Special free buses

RiminiWellness can be reached from Rimini hotels and the surrounding areas by:

Special Bus AB

Miramare ⇄ Rimini Expo Centre
Download the timetables - Download the route

Special bus CE
Bellaria ⇄ Rimini Expo Centre
Download the timetables - Download the route

Pick-up point at the Expo: station car park – SOUTH entrance

Airport shuttle bus

From 28^th to 31^st May, a direct shuttle service will run between Rimini Airport and Rimini Expo Centre and the railway station. The service must be booked. For those landing in Bologna, a connection is available 7 days a week between Guglielmo Marconi Airport and Rimini, stopping at the railway station and via Annibale Fada. Tickets can be purchased online at the special rate of €10.00 each way or at the desk in the Arrivals Area of Bologna Airport and on board the bus at a cost of €30.00.
Timetables and costs at the following link: https://shop.shuttleitalyairport.it/

Electric mobility

Bicycles and electric scooters are available in sharing from Lime and BIT Mobility. To find a nearby vehicle, download the appropriate app from the Google Play Store or App Store. For this event, two special discounts will be activated: Lime will be offering free vehicle unlocking (instead of €1) by entering the code LIMEXFIERA, valid for a maximum of two trips per day during the days of the show as well as one day before and one day after the event. Bit Mobility will be offering 20 free minutes of travel to new members, using the code WELLBIT2026. The minutes can also be consumed on multiple trips of shorter duration until they run out.

Taxis: with the possibility of a TAXI Sharing service when several customers group into one vehicle.

Tel. 0541-50020

NCC: car hire with driver at +39 0541/600100; info https://www.shuttleitalyairport.it/

From 28^th to 31^st May, a free shuttle service will connect the Expo Centre’s South, East and West entrances. From 28^th to 30^th May, the shuttle will run from 6.30 am to 11.30 pm, while on May 31^st, the service will be 6.30 am to 10 pm.

A special connection will also be available on those same dates between the EAST 5 car park and the East entrance: from 28^th to 30^th May, from 9.30 am to 11.30 pm, on the 31^st from 9.30 am to 10 pm.

Shuttle bus between the EAST-SOUTH-WEST entrances:

28 - 30 May 6.30 am to 11.30 pm

31 May 6.30 am to 10 pm

· Shuttle bus between the EAST 5 car park and EAST entrance:

28 - 30 May 6.30 am to 11.30 pm

31 May 6.30 am to 10 pm

For further information: https://www.riminiwellness.com/visitatori/info-visitatori/come-arrivare

ABOUT RIMINIWELLNESS 2026

MEDIA AGENCY RIMINIWELLNESS 2026

Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it

Comunicato n. 11 del 22/05/2026

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RIMINIWELLNESS 2026: WELLNESS TOURISM IS DRIVING THE NEW WELLNESS ECONOMY

· Italy among the world’s top 10 wellness economies with a market worth 140.6 billion dollars

· At this edition, focus on tourism as it evolves from an escape experience to a tool for active regeneration

· Wellness tourism, sport tourism, slow tourism and bleisure formulas are becoming new models of Italian hospitality

Rimini, 28-31 May 2026 - Italy is now among the world’s top ten wellness economies ranking 10^th globally and 4^th in Europe. A market, according to the Global Wellness Institute, worth 140.6 billion dollars that highlights the strength of the country’s wellness, spa, sports and hospitality tourism supply chains. In this context, RiminiWellness 2026, Italian Exhibition Group’s event, back for its twentieth edition from 28^th to 31^st May at Rimini Expo Centre and on the Riviera, confirms its status as a privileged observatory on the transformations that are redefining contemporary tourism as it increasingly looks to health, longevity, outdoor experiences and quality of life.

WELLNESS TOURISM ECONOMY: FROM TRAVEL TO REGENERATIVE EXPERIENCE

At RiminiWellness, wellness tourism is increasingly portrayed as an integrated ecosystem that combines health, territory, longevity and quality of life. Travel is becoming a tool for physical and mental regeneration, oriented towards healthspan, prevention and psychophysical rebalancing. According to Grand View Research, the global wellness tourism market will exceed 2.1 trillion dollars by 2035 with an average annual growth of 8.2%, and Italy is one of the most important markets. According to the “Global Wellness Economy: Italy” report, published by the Global Wellness Institute in 2026, the wellness tourism, spa and hot spring sector was worth around 27 billion dollars in 2024, while the wellness tourism segment alone stood at 19.99 billion dollars. Furthermore, as reported by the TEHA Group’s Sport Value 2025 Observatory (The European House - Ambrosetti), Eurostat data highlight how sports and outdoor tourism were responsible for 8% of tourist arrivals in Italy and was the fourth reason for visits. Attendance linked to sport accounted for 14% of the total. The phenomenon was more concentrated in the North (21.6% of arrivals) compared to the Centre (13.8%) and the South (6.7%).

SLOW TOURISM, CYCLE TOURISM AND NEW TERRITORIAL MODELS

The data and analyses presented at the show by CNA Emilia-Romagna will regard this scenario, highlighting how Slow Tourism, cycle tourism and territorial experiences contribute to establishing new local economic models. Speakers will include Roberta Frisoni, regional councillor for Tourism, Laura Sillato, president of CNA Tourism and Trade Emilia-Romagna, Nicola Cesari, mayor of Sorbolo Mezzani, Susanna Maggioni, vice president of FIAB Italy, and Christian Bertoni, vice president of APS Senio and Gesso. The debate will focus on experiences such as the Food Valley Bike and daily hospitality models that combine gentle mobility, local culture, wellness and sustainability. New forms of slow and outdoor tourism that enhance the landscape and the quality of the experience, thus contributing to the growth of local economies and secondary destinations, will also be discussed. The programme, organised by Paola Rizzitelli, expert in systemic well-being, will open with the talk “Living in health is brilliant!” and will continue with the panel discussion entitled “The future scenarios of Wellness Tourism”. Participating in the debate will be: Annalisa Giannini from IEG, Raffaella Disipio from Italcares Confindustria Federterme, longevity medicine doctor Vincenzo Primitivo, Simona Tedesco from DOVE, Elena Andreolli from Terme di Comano, Giacomo Bullo rom ALMA and Carlo Goretti from Acqua e Terme di Fiuggi. A discussion on wellness hospitality’s new perspectives between health, longevity, spas and experiential tourism.

BLEISURE, FOREST BATHING AND NEW EXPERIENTIAL TOURISM FORMATS

Wellness tourism transformation also involves the MICE (Meetings, Incentives, Conferences, Events) sector, which is increasingly oriented towards bleisure (business & leisure) formulas that transform conferences and professional events into opportunities for wellness, networking and local discovery. Besides business travel, new models of regenerative tourism are also growing, based on immersive health, sport, outdoors and quality of life experiences. Emerging trends such as forest bathing and integrated sports resorts that combine performance, relaxation and wellbeing, are part of this scenario. A further focus will be on the international experience of Playitas Resort in Fuerteventura, an active wellness tourism model that integrates Hyrox and Triathlon, an Olympic swimming pool, outdoor programmes and activities for families and athletes in an ecosystem that aims at physical and mental regeneration.

ABOUT RIMINIWELLNESS 2026

MEDIA AGENCY RIMINIWELLNESS 2026

Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it

Comunicato n. 10 del 22/05/2026

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RIMINIWELLNESS 2026: FOODWELL, NUTRITION BECOMES EXPERIENCE, PERFORMANCE AND WELLNESS CULTURE

Foodwell 2026 focuses on functional nutrition, protein foods and healthy aging as new drivers of wellness
Showcooking, talks, tastings and insights explain the link between cooking, performance and wellness
Communities, creators and brands transform Foodwell into an immersive experience for new healthy lifestyles.

Rimini, 28-31 May 2026 – At RiminiWellness 2026, organised by Italian Exhibition Group from 28^th to 31^st May, the food panorama is evolving from a simple nutritional choice to a strategic lever for performance, wellness and longevity. This edition of Foodwell, the functional nutrition and healthy food area, will therefore be even more packed with content in response to nutrition’s increasingly central role in the contemporary wellness ecosystem. Designed as an area where training, business, entertainment and community can meet, it outlines the evolution of the relationship between food, health and movement through show cooking, tastings, talks, live experiences and participatory activities involving the public, professionals, creators and the sector’s top brands.

FROM CUISINE TO PERFORMANCE: THE ALMA PROJECT

One of the key players at the 2026 edition will be ALMA - The International School of Italian Cuisine, which will be presenting Culinary Wellness Solutions, a new division dedicated to integrating haute cuisine, sport and healthy aging. The project was created to explore the role of cooking as a concrete tool for wellness and quality of life enhancement by bringing together skills from different worlds: from sports nutrition to athletic training, catering and health coaching. Leading the discussion will be Nina Gigante, journalist and integrative health coach, wellness chef Filippo Tawil, Costanza Gavioli, Head of Nutrition at Parma Calcio, Andrea Galvani from Technogym's technical-scientific department and nutritionist, Francesca Giopp. A path that interprets food as an increasingly central element in new models of wellness, hospitality and lifestyle, where functional nutrition, prevention and longevity become an integral part of the contemporary wellness experience.

FUNCTIONAL NUTRITION, HIGH PROTEIN AND NEW CONSUMPTION

Foodwell reports on a rapidly changing market, where protein, functional food and wellness products are redefining consumption habits and business models. High protein products, functional formulations and proposals related to healthy aging, with ever greater attention to performance, recovery and metabolic well-being, are, in fact, a growing presence in this area. This scientific approach will also be explored in depth in the talk by Ambassador Laura Crugnola on the ten pillars of Healthy Aging with a focus on the relationship between conscious nutrition, physical strength and metabolic health. According to the main international research companies, the global functional food market will reach 672 billion dollars by 2034 (Precedence Research), while the food supplements sector will exceed 431 billion dollars by 2033 (Grand View Research). The protein and functional drinks and plant-based ingredients segments are also growing, confirming the central importance of wellness nutrition in new global consumption dynamics.

THE BIG BRANDS AND KEY FOOD COMMUNITIES

Alongside training, the main players in the food & wellness sector will also be more greatly represented. Strapasta Active by Pasta Garofalo and the new De Cecco High Protein Arena, directed by Davide Campagna, creator and founder of “Cotto al Dente”, will be making their debut at RiminiWellness. The programme will culminate with Tribù Reunion, an event for the fitness community which will involve Evolution Burn System, STRONG Nation®, Tiziana Fitness Style, Anthony Pazzaglini and Maximilian Arcidiaco in sessions and shared experiences between training, energy and nutrition. Barilla will also be back with Protein Plus and new activities devised for the public, while the Amadori Group, official Food Partner of RiminiWellness 2026, will enliven Hall B5 with four days of tastings, games, gadgets, meet & greets and focuses on its range of protein foods for athletes and wellness lovers. The Amadori - The Italian Protein Group” will welcome visitors in a 64m² island area inspired by the claim “Proteine buone per tuttƏ” (Good protein for everyone) and the four colours of the Group’s protein offer. The stand will be hosting 5 “Amadori Games”, a large, dynamic ledwall with immersive content and insights into the most recent communication projects, including “Amadori Protein Talk”, the vodcast that resulted from a partnership with Lega Basket Serie A.

WELLNESS BECOMES A POP AND PARTICIPATORY LANGUAGE

Foodwell also confirms how wellness is becoming an increasingly cultural, social and participatory phenomenon. Creators, ambassadors and communities will be the main characters of a story that combines food education, entertainment and conscious consumption. Guests will include Giuseppe Healthy, the 2FoodFitLovers, Mocho, Andrea Presti and the FunnyVeg community, who will bring live shows, cooking experiences and formats on the relationship between nutrition, energy and performance to the show. The growing attention towards plant-based and free-from products will also be featured in the thirteenth edition of the World Gluten Free Beer Awards, created by Alfonso Del Forno together with Unionbirrai, confirming how food inclusiveness and sensorial innovation are now an integral part of the contemporary wellness lifestyle.

ABOUT RIMINIWELLNESS 2026

Dates: 28/31 May 2026; event: international trade show; organization: Italian Exhibition Group S.p.A.; frequency: annual; edition: 20^th; entry: public and trade; info: www.riminiwellness.com

MEDIA AGENCY RIMINIWELLNESS 2026

Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it

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Comunicato n. 9 del 22/05/2026

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WELLNESS DRIVES NEW CONSUMPTION BETWEEN FITNESS, TECHNOLOGY AND THE WELLNESS ECONOMY

· The global wellness economy amounts to 6.8 trillion dollars and aims to reach 9.8 trillion by 2029

· Italy is among the world's top 10 wellness economies with a market worth 140.6 billion dollars

· Physical inactivity is decreasing in Italy, going from 40% to 33% in 10 years

Rimini, 28-31 May 2026 – The wellness world is one of the main drivers of new consumption and lifestyle. An evolution that involves physical activity, prevention, health, tourism and technological innovation, contributing to the growth of an increasingly strategic sector, also from an economic and social point of view. In this context, RiminiWellness 2026, Italian Exhibition Group’s fitness, sport and wellness event, back for its twentieth edition from 28^th to 31^st May at Rimini Expo Centre and on the Riviera, confirms its status as a privileged observatory on the trends that are redefining the market and the development prospects of the entire supply chain.

ITALY AMONG THE WORLD’S TOP 10 WELLNESS ECONOMIES

Wellness is increasing its weight on a global economic level, confirming the sector’s importance in contemporary consumption evolution. According to the Global Wellness Institute, the global wellness economy has now exceeded 6.8 trillion dollars and could reach 9.8 trillion by 2029, growing at a faster rate than the global economy. Transversal sectors, from physical activity to nutrition, prevention, mental health, wellness tourism, preventive medicine and technologies applied to wellness, all contribute to this expansion. In this context, Italy is among the top ten wellness economies, ranking 10^th globally and 4^th in Europe with a market that has reached a value of 140.6 billion dollars. A result supported by the strength of supply chains historically linked to the Italian lifestyle, such as wellness tourism, spas, healthy eating, sport and hospitality, which contribute to boosting the country's positioning among the main international wellness destinations. In Italy, this evolution is also reflected in the growing popularity of sport practices and wellness activities. The Italian Fitness Federation declares that in 2025, the Italian fitness market had an estimated value of 3.1 billion euros, confirming the growing diffusion of physical activity and wellness services. Over 7,500 gyms and fitness centres operated throughout the country with more than 5 million members, while almost 18 million Italians used services related to fitness and wellness, even occasionally. A scenario that confirms how wellness is no longer just a consumption trend, but a strategic lever for economic development, innovation, territorial appeal and quality of life, encouraging the creation of increasingly integrated sport, wellness, tourism and sociality experiences.

IN ITALY, MORE SPORT AND LESS PHYSICAL INACTIVITY
The growing attention to health and quality of life can be seen in the diffusion of sports and physical activity within the country. The Ministry for Sport and Youth’s Sport 2025 Report highlights that two out of three Italians now practice sport or physical activity and 38 million Italians are involved in physical and sporting activities, confirming sport’s increasingly central role in contemporary lifestyles.

According to data from The European House – Ambrosetti’s Sport Value Observatory, the share of the population that is completely sedentary fell from 40% in 2015 to 33% in 2024 with around 4.7 million fewer inactive people in less than ten years. However, strong territorial and sociodemographic differences still persisted with higher levels of inactivity among women, the over 65s, residents in the South and people with a low level of education.

In an international comparison, according to the most recent OECD and WHO findings contained in Health at a Glance 2023, Italy ranked as the fourth most sedentary OECD country with 80.3% of the population not achieving the recommended levels of at least 150 minutes of physical activity per week, compared to an OECD average of 59.6%. The data were subject to a more restrictive definition of sedentary lifestyle, which considers the overall level of physical activity carried out not only during free time, but also at home and at work, according to WHO guidelines.

Sedentary lifestyle also has a significant impact on the national economic and healthcare system, generating costs estimated at around 6.7 billion euros per year between healthcare spending and loss of productivity. A framework that shows how promoting physical activity is not only a public health priority these days, but also a strategic lever for the social and economic sustainability of the country

FITNESS, TECHNOLOGY AND AI: HOW THE SPORT EXPERIENCE IS CHANGING

The fitness sector is undergoing a profound technological transformation that is redefining training methods and monitoring health and performance. Online platforms, wearable devices, on-demand training and connected equipment are accelerating the sector’s digitalisation. According to IMARC Group, connected gyms integrated with intelligent systems, digital services and personalised training are on the increase. The global connected fitness equipment market could reach $10.3 billion by 2033 with average annual growth exceeding 20%. According to Mordor Intelligence, wearables, AI coaching and hybrid training are transforming fitness centres into increasingly personalised and data-driven environments. The Italian market for wellness devices is also growing, driven by the popularity of tools for health monitoring, prevention and psychophysical well-being. A transformation that confirms an increasingly integrated fitness evolution, oriented not only towards performance but also towards preventive health and corporate wellness.

WELLNESS TOURISM IS RUNNING FASTER THAN TRADITIONAL TOURISM
Wellness evolution also involves tourism driven by the demand for experiences oriented towards wellness and personal care. According to Global Market Insights, the global wellness tourism market reached a value of 975 billion dollars in 2025 and, based on current projections, will exceed 2.1 trillion dollars by 2035, with an average annual growth of 8.2%.

Globally, the sector is driven by experiences related to health, regeneration and outdoor activities. Wellness resorts, retreats, spas and sports tourism are redefining the international tourist offer, creating new opportunities for territories and sector operators.

In this scenario, Italy is one of the most important markets in the tourist wellness economy. The sector directly linked to wellness tourism, spas and hot springs was worth almost 27 billion dollars in 2024, while the wellness tourism segment alone stood at 19.99 billion dollars, positioning itself among the national wellness economy’s five main sectors. Furthermore, as reported by the TEHA Group’s Sport Value 2025 Observatory (The European House - Ambrosetti), Eurostat data highlight how sports and outdoor tourism were responsible for 8% of tourist arrivals in Italy and was the fourth reason for visits. Attendance linked to sport accounted for 14% of the total. The phenomenon was more concentrated in the North (21.6% of arrivals) compared to the Centre (13.8%) and the South (6.7%).

ABOUT RIMINIWELLNESS 2026

MEDIA AGENCY RIMINIWELLNESS 2026

Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it

Immagine che contiene testo, Carattere, schermata

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Comunicato n. 8 del 22/05/2026

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IEG, THE FOURTH EDITION OF RIMINIWELLNESSOFF, THE “OFF-SHOW” EVENT THAT PROMOTES WELLNESS IN THE TERRITORY

· The packed calendar of events outlined at the press conference by the mayor of Rimini, the CEO of Italian Exhibition Group and the manager of IEG’s Wellness & Outdoor division

· From 28^th to 31^st May, in conjunction with RiminiWellness, the city and the Riviera will become a large movement and wellness area

· An extensive, free and open-to-all programme of events online

Rimini, 28-31 May 2026 – The fourth edition of RiminiWellnessOFF, the "off-show" event for the world of fitness and wellness, promoted by Italian Exhibition Group (IEG) and the Municipality of Rimini, was officially presented in the Council Boardroom.

The project, which is increasingly strategic for the wellness panorama, will accompany RiminiWellness (The Wellness Experience Show, at Rimini Expo Centre from 28^th to 31^st May) on its twentieth anniversary, with an extensive programme of physical activity, health and sports events for everyone, transforming the entire urban area and the Riviera into a large, lively and pulsating stage.

Once again, RiminiWellnessOFF will confirm its status, not only as a dynamic off-show event for the wellness world’s entire ecosystem, but also and above all, as an extraordinary opportunity to promote the local area and actively involve the citizens and community through the numerous initiatives that will take place outside the confines of the Expo Centre and embrace the whole city. From the historic centre to the Sea Park and the coast, each venue will play a key role in a collective experience under the banner of energy and sharing.

“Due to the value and variety of the proposals and the many areas it involves, RiminiWellnessOFF is establishing a reputation as a veritable outdoor extension of the trade show. A network of initiatives and events that spread the energy of RiminiWellness throughout the city in an extraordinary weekend that comes at the end of a May of great events, and which launches us into the summer season. The RiminiWellnessOFF schedule is an invitation to everyone, guests and residents, to move and to experience urban areas as places of wellness, designed to promote free time,” said Rimini mayor, Jamil Sadegholvaad, at the press conference hosted this morning in the Town Hall.

As Italian Exhibition Group CEO, Corrado Peraboni, explained, “RiminiWellnessOFF continues to broaden the scope of the trade show by actively involving the local community and the numerous visitors expected to arrive in the Rimini area. This year's packed calendar, thanks to the synergy between IEG and the Municipality of Rimini and the contribution of companies, associations and sports organisations, will take the exhibition’s contents to the entire city and the Riviera with a dynamic and inclusive offer. Having this extension of RiminiWellness around the territory not only offers the show’s visitors the chance to discover our city’s peculiarities, it also promotes acknowledging Rimini as an international city of sport, given the growing visibility that the event is also acquiring among the foreign public. This year our exhibition halls will already be seeing an increase - thanks also to the precious support of the Italian Trade Agency in promoting Italian companies and their internationalisation abroad - of over 250 buyers, and industry leaders who will be speaking in our arenas.”

“RiminiWellnessOFF is evolving naturally with our trade show,” said Valentina Fioramonti, IEG’s Wellness & Outdoor division manager. “And its “Go Through” slogan is an invitation for every participant to attend the Expo Centre and tour the city of Rimini to discover what the show and the territory can offer. Moreover, this year, the RiminiWellnessOFF experience will be focusing greatly on running which, as a discipline, will allow us to connect what happens at the show and what happens in the city, in the centre and at the Sea Park. Running is an evergreen trend that, in recent years, has become an inclusive and democratic moment of aggregation around which communities that combine movement, sociality and entertainment can grow. Ola Movement, Fluxo and Runi Running Club, Rimini area realities that collaborate all year round with RiminiWellness, will be staging many of their activities during the OFF.”

At the 20^th anniversary edition of RiminiWellness, with its 30 halls (amounting to a total of 190,000 square meters of indoor and outdoor space and 6 themed areas dedicated to fitness, wellness, sport and healthy eating), professionals from all over the world, leading companies and enthusiasts will meet up again to offer an updated and complete vision of trends in health, movement and quality of life.

RiminiWellnessOFF 2026 events will include:

· Edicola OFF – the RiminiWellnessOFF headquarters in the heart of Borgo San Giuliano, a point of reference for Rimini residents and tourists. A customization of the historic newsstand where some OFF calendar events will be held to tell the story of Rimini’s historic centre in collaboration with local venues.

· The Miley Relay – An event prior to RiminiWellnessOFF specifically for the running world to celebrate the 2^nd birthday of Ola Movement, the Rimini running club. A relay in the name of sport in the suggestive Ponte di Tiberio area and in the heart of the Marecchia Park, followed by a DJ set at EdicolaOFF. Wednesday 27^th May, from 6.30 pm.

· Spuma Sport Launch – A debut aperitif for the magazine edited by Federica Piersimoni in a 100% Sport guise, created in collaboration with RiminiWellness. Thursday 28^th May, from 7.30 pm.

· Matcha Miles – two invitational running events organised by Sofia Montagna and her running community, which will combine running and aperitif/breakfast based on Matcha latte. Friday 29^th and Sunday 31^st.

· The Running Club Reunion – the first and largest running reunion in Italy with 28 running clubs arriving from all over Italy on the invitation of RiminiWellnessOFF and Ola Movement. An event sponsored by Brooks with the participation of The Fashion Jogger, aka Lisa Migliorini, runner and influencer with 3 million followers. A 5km run along the Sea Park and aperitif at La Lella. Saturday 30^th May, from 6 pm.

· Community Reunion by Powerade Hydro Active – the Powerade experience continues outside the Expo Centre with a special Pilates lesson at sunset with three exceptional guests: Silvia Fascians, Luca Famiglietti and Laura Crugnola. An event designed to celebrate a lifestyle of balance, self-care and daily movement in authentic Powerade Hydro Active™ style. Saturday 30^th May, 6.30 pm at the L. go Boscovich Free Beach. The CONI and Club Nautico Sports Village on Friday and Saturday at the Largo Boscovich Free Beach.

· Mind Your Business, an immersive meditation session accompanied by a live DJ session at dawn on the City Museum’s Ala Nuova terrace in collaboration with God Save The Chill and Miracle Of Mind. Sunday 31^stMay, at 6 am.

· Runimental Run – a 'run' amongst the town centre sights accompanied by a tourist guide who will explain the city’s artistic heritage. The route will end at the Necessaire, where the energy of sport gives way to conviviality with pizza and DJ sets. An event organised in collaboration with partners Runi Running Club and Tredicimetriquadri.

· Fluxo Sunrise Run – A 5 km walk or 10 km run at dawn, suitable for everyone, on Saturday 30^th May at 6 am, and a further appointment with Fluxo on Saturday evening, from 8.30 pm, in Piazzale Kennedy for the Fluxo All-In, an unforgettable evening of training and entertainment with workout sessions, special guests and Beer Yoga. The MOAB Court, again on Saturday afternoon and evening, will be staging the usual “Rimini Riviera Tournament” in collaboration with Riviera Basket: 4 teams from different Italian regions, starting at 2 pm.

· The culture that heals at the Francesca da Rimini Arena. The event, organised by the EYOS Orchestra, aims to combine music, dance and information on the value of health and cultural participation in a public moment on World Multiple Sclerosis Day. The evening will include a historical fencing performance by ASD Sala D'Arme Achille Marozzo Romagna.

· Wellness Talks, four events created and coordinated by Luigi Angelini, offering an in-depth analysis of the main themes related to wellness and prevention, from Thursday to Sunday at Sun Padel.

· BeBike Experience, an appointment on Sunday 31^st May in collaboration with Shark Sport Events, that will combine sport, discovery of the area and authentic emotions. The itinerary aims to promote the territory and is suitable for all levels, from enthusiasts to amateurs.

· 20^th Celebration Party – a DJ set by Prezioso in the square in front of Rimini Expo Centre to celebrate 20 years of RiminiWellness. The party will include a preview teaser of the Italian version of Physical100, a Netflix production to be aired as from October.

· RiminiWellnessOFF - RockIsland “Love Generation” closing aperitif: the sun will set on the Adriatic as the first notes of the DJ set begin to warm up the atmosphere for the last aperitif of RiminiWellnessOFF. Sunday 31^st May, from 7.30 pm.

And then there will also be padel, walking football, historical fencing, archery, rollerblading, dissemination with Postura da Paura and numerous activities organised by the CUS (University Sports Centre) of Bologna, which will involve the Alma GYM and Piazza Malatesta, as well as Technogym training islands in the Sea Park, Italian Dynamic Military Gymnastics to set the entire Rimini beach in motion, and much more.

All events scheduled for RiminiWellnessOFF can be consulted at the following link:

https://www.riminiwellness.com/it/eventi-off

ABOUT RIMINIWELLNESS 2026

PRESS CONTACT ITALIAN EXHIBITION GROUP

head of corporate communication & media relation: Elisabetta Vitali | press office manager: Marco Forcellini, Pier Francesco Bellini | press office coordinator: Luca Paganin | press office specialist: Mirko Malgieri; Nicoletta Evangelisti | press office assistant: Julia Andreatta media@iegexpo.it

MEDIA AGENCY RIMINIWELLNESS 2026

Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it

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Comunicato n. 7 del 22/05/2026

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RIMINIWELLNESS 2026 REVEALS THE TRENDS OF THE TWENTIETH EDITION

· At Rimini Expo Centre and on the Riviera from 28-31 May, the IEG event will feature updated fitness: intense formats between strength, technique and more accessible and engaging workouts

· Large communities and competitive events are growing with models based on participation, cohesion and shared performance

· The holistic approach affirms its scientific and integrated nature between work on the nervous system and new experiences of conscious well-being

Rimini, 28-31 May 2026 – A sector in total evolution that is able to combine performance, accessibility and awareness and where the fitness and holistic worlds are becoming increasingly integrated. The new entries at RiminiWellness 2026, scheduled to take place from 28^th to 31^st May at Rimini Expo Centre and on the Riviera, demonstrate this transformation. For its twentieth edition, the Italian Exhibition Group show will further expand its ecosystem of events, disciplines and formats, confirming its status as a privileged observatory on new trends in contemporary wellness.

FITNESS EVOLVES BETWEEN STRENGTH, TECHNIQUE AND CROSS-CONTAMINATION

Contemporary training becomes a complete, technical and engaging experience. One example is the debut of Barre Training Evolution, presented by FIF (Italian Fitness Federation), which reinterprets barre work by integrating Pilates, functional training and Reformer. A fluid system centred on control, posture and stability that can be adapted to different levels thus expanding the possibilities for sector professionals. BodyPump Heavy by Les Mills moves in the same direction and is one of the most eagerly anticipated launches of the edition. The format evolves towards more intense work with greater loads and a targeted focus on strength and hypertrophy while maintaining the energy and collective dimension that have made the programme iconic. The world of dance fitness will also be upgraded with Zumba + Lift, the new proposal by Beto Perez that alternates cardio sequences with weight work, creating a complete workout that combines fun and muscle building in a single rhythmic experience.

WALKING, RUNNING, TRAINING. DAILY MOVEMENT BECOMES METHOD

One of the most evident trends is the rediscovery of natural movement with a more technical and structured interpretation. Striding Walking Workout and Working Program transform walking into a complete workout, built on rhythm, coordination and muscle work. The simplest gesture thus becomes an effective tool for improving resistance, tone and posture, maintaining a sustainable impact. This search for low-impact effectiveness also extends to water with the debut of Water Cross. The protocol brings functional training to the pool and uses the natural resistance of water to intensify muscular and cardiovascular work while reducing stress on the joints.

FROM COMMUNITY TO PERFORMANCE. THE COLLECTIVE TRAINING PHENOMENON

RiminiWellness 2026 also strengthens its role as a point of reference for large fitness communities, which are ever more central to the sector’s evolution. The most significant innovations include the debut of GDMI 1978 (Dynamic Italian Military Gymnastics), which will be participating at the show for the first time with its own hall. With over 70,000 members and more than 600 active centres, it is now the sporting reality with the largest number of members in Italy and Europe, thanks to a method that focuses on free body training and adaptive and progressive athletic preparation. RiminiWellness will also continue to feature major events linked to functional training and CrossFit. Hyrox will be back for the fourth consecutive year with a 2026 edition that promises to be the most impressive: four days of competitions and thousands of athletes involved in an international format that tests endurance, strength and strategy. Italian Showdown confirms its role as a reference for the CrossFit® community. After the success of the tenth edition, which recorded a total sell out and international participation, this edition will see new competition methods, including division into pairs, which will add an even more collaborative and strategic dimension to the competition.

HOLISTIC WELLNESS BETWEEN SCIENCE, SYSTEM AND NEW BODY LANGUAGES

The holistic world and an increasingly systemic vision of the organism. Cranial Reset & Longevity Touch is a new neuro-connective protocol that acts on the skull to release deep myofascial tension and activate regenerative processes. Research on conscious movement is also being developed through new tools and methodologies such as Infinity Bands, a discipline that uses fabric resistance bands as sensory input for the nervous system, improving coordination, stability and gesture organisation. Symmetrical Gymnastics intervenes on body asymmetries through rhythmic sequences that involve both cerebral hemispheres, fostering a rebalancing between posture, movement and perception. Healing Hands offers an immersive experience dedicated to professional massage, where Eastern and Western techniques come together in a practical and participatory approach that focuses on contact, listening and treatment customisation.

ABOUT RIMINIWELLNESS 2026

MEDIA AGENCY RIMINIWELLNESS 2026

Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it

Immagine che contiene testo, Carattere, schermata

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Comunicato n. 6 del 22/05/2026

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IEG: ALL THE TOP TRAINERS AND WELLNESS CREATORS AT RIMINIWELLNESS 2026

· From Cotto al Dente to Jill Cooper, The Fashion Jogger and Andrea Presti: the Main Ambassadors, who inspire millions of people, will be attending in person for the 20th edition

· Strategic partnerships between the sector’s key players and thematic stages for an educational, immersive experience oriented towards integrated wellness

· Water Cross, the new entry, and the long-awaited international return of Piloxing and Walking Programmes

Rimini, 28-31 May 2026 – RiminiWellness 2026, the Italian Exhibition Group event scheduled to take place at Rimini Expo Centre and on the Riviera from 28^th to 31^st May, will make the most famous faces of wellness the focus of its twentieth edition. Under the claim “Go Through”, the event will act as the point of convergence between top creators and international professionals, offering an itinerary that unites physical and mental activation.

VOICES AND FACES OF WELLNESS: THE ENERGY OF THE MAIN AMBASSADORS
The Main Ambassadors will include Davide Campagna, (Cotto al Dente), who will explain training and functional cuisine to the audience, while Vinyasa Yoga will be represented by Sara from La Scimmia Yoga. Jill Cooper will enliven the Levissima + stage, the event’s Hydration partner, with Superjump and Fluid sessions The athletic aspect will be entrusted to Andrea Presti, while the international story will be told by Lisa Migliorini (The Fashion Jogger), who will lead the Running Club Reunion, one of the main events of RiminiWellness OFF, from Piazzale Kennedy on Saturday 30^th May.

EXPERTISE AND DISSEMINATION: THE AMBASSADORS’ CONTRIBUTION
The programme will bring together the sector’s various aspects. In the lifestyle and sport segment, Alvise Rigo and Silvia Fascians will offer content for body and mind balance. Nutrition will be entrusted to Laura Crugnola with a focus on Healthy Aging. Rounding up The Food and Nutrition world will be Giuseppe Healthy and the 2FoodFitLovers (Raffaele and Caterina). New entries will include Mocho (MeatCrew) in collaboration with Andrea Presti. Marti Cops will meet the community, while Nicolò Famiglietti and Luca Anzano will also be on stage.

PERFORMANCE AND INNOVATION: THE HEART OF THE THEMATIC STAGES
The Golden Stage will feature the collaboration between Fiteducation and Barilla Protein +. The Women Summit and the Deva Yogamynd School holistic area, sponsored by Milk Pro, are also scheduled. The New Menopause by Sayonara Motta and the Infinity Bands method by Andreia Monteiro, will also be making their debut. The MyPersonalTrainer and Cross Cardio stage will focus on high intensity, while the Uliveto Stage, under the artistic direction of R3BEL, will involve 25 international presenters including Guillermo Gonzales Vega and Laura Cristina, and the Forever Young masterclass. Andrea De Beni's Adaptive Workout and the Buddyfit Stage will also be featured.

NEW BALANCES: BETWEEN DISCIPLINE AND OUTDOORS

The GDMI 1978 will be debuting in an area designed by Sergio Pappalettera with a free body protocol focused on cohesion and mental strength. The external areas will be staging activities with the Italian Army and Alpine Troops. The Nuncas Sportswear Stage will host Zumba + Lift™ by Beto Perez and the return of Piloxing® with Viveca Jensen together with Evolution Burn System, Powerbound by Monya Mancuso, Stellina Fit and Tiziana FitnessStyle, up to the reunion with Nicolò Famiglietti, Luca Anzano, Marti Cops and Martina Baiardi.

Indoor cycling will be back in the ICYFF® ARENA with 150 Technogym® Cycles and a stage of the National Tour 2026. Striding®, the Walking Program and the new WP WALKER will also be featured. Water Cross, which transfers the HIIT into the water, thus reducing joint impact, will bring the external pool events to a close.

ABOUT RIMINIWELLNESS 2026

MEDIA AGENCY RIMINIWELLNESS 2026

Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it

Immagine che contiene testo, Carattere, schermata

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Comunicato n. 5 del 22/05/2026

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RIMINIWELLNESS 2026: TECHNOLOGICAL INNOVATION TRACES THE NEW BOUNDARIES OF WELLNESS AND PERFORMANCE

· The Innovation Area at Italian Exhibition Group’s event will be extended to host 30 start-ups, affirming its role as a strategic hub for innovation and international technological research

· From Sport & Space Economy to active longevity: from 28-31 May at Rimini Expo Centre, cutting-edge solutions in artificial intelligence, wearables and functional nutrition

· Business strategies and training: from the panel discussion on Longevity to the debut of Reverse Pitching and new projects for schools.

Rimini, 28-31 May 2026 – The consolidation of the Innovation Area at RiminiWellness, the international event of reference for the wellness industry, organised by IEG -Italian Exhibition Group, marks a new milestone in technology and health integration. In 2026, the initiative will be reasserting its role as a prime observatory for identifying the sector’s most advanced trends, from preventive medicine to sports tourism. A dynamic ecosystem where 30 start-ups, scale-ups and university spin-offs will be presenting wearable devices, digital applications and AI services ready to revolutionise the nutrition, fitness and longevity sectors.

ADVANCED SYSTEMS AND BIOTECHNOLOGIES: EVOLUTIONS IN PERFORMANCE AND SAFETY

The Innovation Area will redefine the parameters of wellbeing through solutions that combine automation and bioengineering. Personal hygiene will evolve with Clean OS S.r.l.’s SmartBrush, designed for deep and thorough cleaning in just 30 seconds per arch, whilst the professional fitness sector will embrace the wireless technology of Austrian firm GO PRO ICON EMS GmbH, whose 26-electrode suit ensures full muscle activation in 20-minute sessions. Club optimisation will be achieved through FitButlr™ by GYM3000.com, the intelligent NFC towel that allows managers to monetise services by digitising users’ established habits. On the deep well-being front, Health Spectrum Laboratories will be presenting WAVE, a carbon-fibre chaise longue that uses Harmonic Frequencies to induce relaxation, whilst the semantic artificial intelligence developed by Myndoor s.r.l. monitors early signs of stress. Lastly, athlete safety will entrust in research by O-DAMP, a Bologna University spin-off that integrates non-Newtonian fluids into protective gear that can neutralise rotational accelerations, the main cause of head injuries.

FUNCTIONAL NUTRITION AND NEW DIGITAL MODELS
Nuhpro srl will be demonstrating the evolution of food as medicine with functional nutrition and longevity solutions designed to combat sarcopenia and support women’s health. In physical recovery, PureVital will be introducing the infrared ozone sauna and active oxygen for deep detoxification and energy boost, whilst SportID will digitise the relationship between athletes and facilities through its Digital Sports Identity (IDS), integrating technical and management data. Business model scalability in wellness tourism will be the focus of The Crowd, a crowdfunding and ticketing platform designed to co-design events and retreats by validating market demand in real time.

BUSINESS STRATEGIES AND PROFESSIONAL NETWORKING
The Fitness Innovation Arena will open on Thursday 28^th May with an EPSI (European Platform for Sport Innovation) workshop entitled “Active Ecosystems: Aligning Investment and Innovation”, organised and moderated by Alberto Bichi, Executive Director of EPSI, with contributions from Kristina Jokelainen, founder of SmartNorth Ltd and expert in Smart Specialisation, Building Regional Ecosystems, Interregional Collaboration and EU Affairs, and Mike Yang, Founder and CEO of AquaBloom International Sports Technology Group. The technical-scientific programme, coordinated by Tecnopolo in Rimini, Bologna University and Clust-ER Health and Tourism, will include two workshops on Saturday 30^th in the Fitness Innovation Arena: “Development Trends for Start-ups: Internationalisation and Funding Sources” with representatives from the Ministry of Foreign Affairs and International Cooperation (MAECI), the Italian Trade Agency (ITA), Venture Capital, Istituto Credito Sportivo e Culturale and Sella Lab; and “The Incubator and Accelerator System: a comparison of models”, attended by various innovation incubators such as Cesena Lab, San Marino Innovation, Wylab, Trentino Sviluppo, Le village and ALMA CUBE. The day will culminate with Reverse Pitching, moderated by Cluster Health: a dynamic session in which investors, advisors and accelerator programmes will take to the stage to explain to start-ups what they are looking for in innovative wellbeing and digital health projects. Therefore, instead of the start-ups making their presentations, key players in the innovation ecosystem will be sharing priorities, evaluation criteria, emerging trends and the areas of greatest market interest. Invitalia, the National Development Agency, will be one of the Innovation area’s technical partners and will also sit on the judging panel to evaluate the selected start-ups’ pitches, awarding a prize in the form of services (guidance, support and matchmaking) to the top three. The Invitalia desk will also be available to provide information on the range of incentives and services the Agency offers to innovative start-ups and also host one-to-one meetings for start-up founders and aspiring entrepreneurs.

LONGEVITY AND RESEARCH: ECONOMIC AND SCIENTIFIC SCENARIOS
With a global value of €500 billion, longevity is emerging as an economic asset and will be the strategic focus of the “Longevity and Lifestyle: Science, Business and Investment” panel discussion. The meeting will address the sector’s evolution in Italy and Europe, combining the bio-scientific expertise of Lucia Magnani, CEO of Lucia Magnani Health Clinic, and Francesco Dalla Villa, Scientific Director at Isokinetic, with market trends analysed by Daniela Bianco, partner at Community Longevity+. Investment trends and M&A activities for wellness centre consolidation will be summarised in presentations by Marco Biffi, CEO of Business Fit Consulting, and Luca Amedeo Masobello, partner at Vam Investments, who will outline the sector’s new paths to profitability. The scientific programme will draw to an end on Sunday 31^st May with the academic excellence of the Ilenia Scarantino Award, promoted by Gruppo Sicilia in collaboration with the Universities of Palermo and Catania: Sports Science students from the respective universities will present targeted research on Sicilian phytonutrients and their decisive impact on high-level sporting performance.

EDUCATION, PREVENTION AND MENTAL WELLBEING
The “RiminiWellness for Schools” project will be presented In the Performance Arena on Saturday 30^th May. Developed in collaboration with Unigoo, an organisation that specialises in the development of educational experiences and educational trips, the event will feature former swimming champion Massimiliano Rosolino. On the same day, the Wellness Arena will be staging the RiminiWellness premiere of “The Heart Show”, the immersive format by cardiologist and populariser Davide Terranova, supported by FIF, which transforms prevention into an emotional and immersive narrative. On Thursday 28^th in the Performance Arena, the focus will be on the use of biofeedback and neurofeedback for stress management in clubs, with Igor Castiglia and his talk “From Fitness to Stress Management”.

ABOUT RIMINIWELLNESS 2026

Dates: 28/31 May 2026; event: international trade show; organisation: Italian Exhibition Group S.p.A.; frequency: annual; edition: 20^th; entry: public and trade; info: www.riminiwellness.com

MEDIA AGENCY RIMINIWELLNESS 2026

Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it

Immagine che contiene testo, Carattere, schermata

Il contenuto generato dall'IA potrebbe non essere corretto.

Press Release n. 4 of 22/05/2026

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RIMINIWELLNESS 2026 WILL BRING WORLD LEADERS AND EXPERTS TO ITALY TO GUIDE THE TRAJECTORIES OF WELL-BEING

· The World Active Summit has chosen Rimini for the first time in its history as the venue for its General Assembly and to elect its new world Board

· The Global Fitness Leaders Meeting will see delegates from over 20 countries gather to define the profession’s new international standards and promote trainer mobility

· The Industry Leaders & Experts programme ignites the debate on artificial intelligence, new revenue models, and the best sports medicine thanks to the partnership with Isokinetic

Rimini, 28-31 May 2026 – The decision-making epicentre of global wellbeing: this is the trajectory of the 20^th edition of RiminiWellness, Italian Exhibition Group’s (IEG) fitness, wellness, sport and healthy eating event, which further strengthens its positioning as a strategic platform for international business. The event, scheduled to take place from 28^th to 31^st May at Rimini Expo Centre and on the Riviera, will transform the exhibition facility into an ecosystem where institutions, large club chains and technological innovators will define the industry’s global scenario, where the rules of tomorrow's market are written through direct debate between the world's top stakeholders.

THE SECTOR’S WORLD LEADERS IN RIMINI: WORLD ACTIVE AND GLOBAL LEADERS

The international prestige of RiminiWellness is confirmed with the first Italian edition of the World Active Summit, scheduled for Friday 29^th May. World Active has chosen Rimini as the location for the third General Assembly and the election of the new Board of Directors to define the federation's leadership and strategies for the coming years, strengthening the role of physical activity as a pillar of public health in collaboration with the World Health Organization (WHO).

The Global Fitness Leaders Meeting will also be held on Saturday 30^th May, a summit co-organised by REPs Polska and Poland Active, which will see a gathering of fitness leaders from over 20 countries, including the USA, Brazil, India, the United Arab Emirates, New Zealand, the United Kingdom, Egypt, Oman, the Czech Republic, Poland, Italy, Ukraine, Malta and the Netherlands, to discuss the development of an ethical and connected global industry

SCIENCE AND PERFORMANCE: ISOKINETIC SPORTS MEDICINE PARTNER

The Health sector of RiminiWellness 2026 will be further strengthened through a partnership with Isokinetic, an international medical group and FIFA Medical Centre of Excellence as Sports Medicine Partner. Specialising in the prevention, treatment and rehabilitation of orthopaedic and sports injuries, Isokinetic stands out for a specific clinical approach that adheres to rigorous biological and biomechanical criteria in its daily pursuit of excellence for the patient. At RiminiWellness an elite multidisciplinary team including sports doctors, physiatrists, physiotherapists, chiropractors and nutritionists will be on hand to share specialised clinical activities and personalised approaches that integrate FIFA sports medicine at the heart of the wellness industry. The group will participate with technical and scientific content and brand vision led by scientific director Francesco della Villa: “The Isokinetic Medical Group is delighted to be the Sports Medicine partner for the upcoming edition of RiminiWellness,” he stated, emphasising how the two organisations share the same strategic objective: to improve quality of life through exercise and the promotion of an active lifestyle.

INNOVATION AND BUSINESS: INDUSTRY LEADERS IN ARENA

Business contents at RiminiWellness will be enhanced Industry Leaders, international professionals who guide the development of the fitness sector from a corporate perspective, and Industry Experts: industry experts and professionals who will focus on topics like health, wellness travel, nutrition and physiotherapy, with a particular emphasis on the Italian market.

The debate on the future of fitness, wellness, and physical activity clubs will take place in the Fitness Innovation Arena on Friday 29^th May with the workshop "How gyms can unlock new revenue streams by understanding real user needs", led by Industry Leader Natalia Karbasova, Founder of FitTech Club, one of Europe's leading voices on fitness business. The session will analyse sector trends, from the concept of longevity to product and pricing strategies, with contributions from global innovators.

This will be followed by a technological focus with "Human First, Tech Forward: AI’s Role in the Future of Fitness & Health Coaching" with Kathleen Ferguson and Igor Castiglia. The event will explore the role of artificial intelligence in coaching, between technological value and the central importance of human connection. Castiglia will also lead the talk “From Fitness to Stress Management: how clubs can truly influence people’s wellbeing” illustrating tools, skills and technologies for improving both athletic performance and an individual’s physiological balance.

The day’s programme in the Fitness Innovation Arena will be rounded off in the afternoon of Friday 29^th May by the REX Roundtables, moderated by Fausto Di Giulio. The REX World Fitness Panel will bring to Rimini the international visions of Aleksander Wilewski (Poland), Fahad Alhagbani (Armah Sports Company, Saudi Arabia), and Barry Walsh (Iconic Health Clubs, Ireland). The Successful Gyms training programme and Alessandro Madonia’s strategic business consulting will also be back, featuring five sessions designed for gym owners and trainers.

Topics addressed over the four days of the event will cover inclusion, physiotherapy, holistic wellbeing, wellness travel, nutrition and health, with interventions from Industry Experts: Andrea De Beni will be presenting the Adaptive Workout; Simona Oberhammer will be presenting “The Gymintima Method” on the importance of the pelvic muscles; and Paola Rizzitelli will be heading a panel on wellness tourism with the participation of representatives from DOVE, ItalCares, IEG’s congress division and Terme di Comano.

Lastly, through its Culinary Wellness Solutions, ALMA – The International School of Italian Cuisine has chosen Rimini to launch its new Master in Health and Performance Chef, transforming food into a strategic asset for longevity clinics, sports companies and B2B hospitality.

ABOUT RIMINIWELLNESS 2026

MEDIA AGENCY RIMINIWELLNESS 2026

Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it

Press Release n. 3 of 22/05/2026

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RIMINIWELLNESS STRENGTHENS ITS LEADERSHIP BETWEEN SPORT, SCIENCE AND HIGHER EDUCATION

· IEG’s international event, scheduled for 28-31 May at Rimini Expo Centre and the Riviera, extends its offer of scientific content for health and sports professionals

· The Health area will be bigger with a calendar of events that will include sports medicine, rehabilitation, training and nutrition

· The Beauty Area will be making its debut with events, experiences and in-depth discussions on cosmeceuticals, active skincare and sport

Rimini, 28-31 May 2026 – Sports medicine, advanced rehabilitation and nutraceuticals will be the focus of RiminiWellness 2026, the international fitness, sport, wellness and healthy eating event, organised by Italian Exhibition Group (IEG). Scheduled to take place from 28^th to 31^st May at Rimini Expo Centre and on the Riviera, the 20^th edition will combine high-profile training, scientific innovation, and discussion between professionals, companies and communities, strengthening the event's international flair and its ability to anticipate developments in the sector.

SPORTS MEDICINE between TRAINING AND INNOVATION

The Health area will be a meeting point of excellence between sport and science. A unique opportunity to improve skills, discover the sector’s latest developments and meet a qualified audience of professionals through advanced training sessions and workshops aimed at physiotherapists, osteopaths and sports doctors. These will include the Project Invictus area and content from FisioScience, one of the most authoritative communities in physiotherapy and rehabilitation, which will feature Valerio Barbari in sessions offering specialist speeches and talks on the most relevant topics in modern rehabilitation. Sunday 31^st May will see a conference on “Sport-Omics and Epigenetics in Performance: Training, Resilience, Recovery and Endurance” with Giorgio Terziani, visiting professor in wellness disciplines at the Saint George training school. In addition, thanks to Objective Performance, the Velocity Based Training Summit will be held on the same day. With Antonio Squillante in attendance, the training event will focus on the theoretical and practical exploration of one of the most advanced methods for monitoring and self-regulating training through execution speed analysis.

THE MOVEMENT & THERAPY SUMMIT WILL BE BACK

The new frontiers of rehabilitation and sports performance will be spotlighted with the Movement & Therapy Summit on Friday 29^th May, an area for interdisciplinary dialogue between science and practical application, created with the aim of overcoming the fragmentation between the clinical and training fields. Conceived by Marco Rovatti, doctor of physiotherapy and qualified osteopath, registered with the ROI – Italian Osteopath Register, (FT, DO, SM, MSc), the summit will host Gray Cook for the first time in our country, founder of the FMS - Functional Movement Screen protocol and co-creator, together with Lee Burton, of the SFMA - Selective Functional Movement Assessment. The programme foresees an international conference entirely dedicated to the two systems - FMS and SFMA - tools for the screening and selective analysis of functional movements. The project was made possible thanks to collaboration with Daniele Barbieri (DC, MSc), representative and manager Functional Movement System Inc. in Italy, a company specialising in movement analysis training.

NUTRILAB, THE NEW NUTRACEUTICAL AREA

In the Nutraceutical Area, the new NutriLab will host a programme of talks designed to offer companies the chance to present their products to industry professionals and inform end consumers. Thanks to collaboration with the Scientific Committee of Bologna University, Urbino University and the Catholic University, professionals will have access to training on topics such as gastrointestinal health, cognitive decline and the cardiovascular system. These will include the conference entitled “Nutrition: where are we going”, scheduled for Friday 29^th May and moderated by Giacomo Astrua of Noritura, on the topics of nutrition and longevity with Matteo Cerboneschi, Etta Finocchiaro, Paola Stavolone and Giacomo Fattori. This will be followed on Saturday 30^th May by an international masterclass for sports professionals entitled “Performance in mixed and power sports: nutrition, supplementation and other dominant factors”, with speakers such as Julien Louis, Jorunn Sundgot Borgen, Gian Mario Migliaccio and Daniele Mozzone. Sunday 31^stMay will be the turn of “Nutrition and lifestyles” with Cristina Angeloni for a global perspective on supplementation in sport and the promotion of wellness-oriented habits with Erica Lombardi, Giorgia Saccone, Maria Eleonora Missere and Samuele Marcora from Unibo. This will be followed by “Lifestyles, Nutrition, Food Supplementation”, organised by Andrea Tarozzi and Ettore Novel.

THE NEW BEAUTY AREA

Nutraceuticals are broadening their horizons by opening up to cosmeceuticals and the beauty sector, strengthening the link between active lifestyles and skincare, which is now reflected in increasingly structured market offerings. This trend will be further consolidated at RiminiWellness thanks to the involvement of prestigious brands that recognise beauty as an essential element for those who practise sport. Hence the creation of the new Beauty Area, an area designed for consumers who consider self-care a natural extension of their lifestyle. The core of new entry will be the Beauty House, a lounge specifically for direct experiences and exclusive insights. The programme will include product launches, tests and talks on pre- and post-activity skincare — essential for the recovery of skin stressed by physical exercise — as well as advice on hair beauty, nail art and long-lasting make-up, as well as meet and greets with influencers and leading beauty editors. In this interdisciplinary hub, beauty will become dynamism and energy, offering concrete tools for those seeking a balance between holistic well-being and performance.

ABOUT RIMINIWELLNESS 2026

MEDIA AGENCY RIMINIWELLNESS 2026

Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it

Immagine che contiene testo, Carattere, schermata

Il contenuto generato dall'IA potrebbe non essere corretto.

Comunicato n. 2 del 22/05/2026

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RIMINIWELLNESS 2026: THE 20-YEAR EDITION INAUGURATES A NEW ERA OF WELLNESS

An evolving ecosystem that integrates fitness, sport, sports medicine, nutraceuticals and cosmeceuticals, expanding the event's contents and audiences
Over 2,000 hours of live activity and 12 stages for the most innovative and engaging disciplines on the fitness scene
RiminiWellnessOFF will be back to connect the show, city and entire Riviera in a single movement and longevity experience

Rimini, 28-31 May 2026 – Body and movement, performance and innovation, energy and awareness: RiminiWellness 2026 will be back from 28^th to 31^st May at Rimini Expo Centre and on the Riviera to celebrate 20 years of this Italian Exhibition Group event. An anniversary that marks the beginning of a new phase for a global, fit living manifesto event that is increasingly oriented towards interpreting wellness as an integrated health, sport, technology and lifestyle ecosystem. A vision summarized by the claim “Go Through”, which will accompany an edition designed to provide an immersive and dynamic experience that combines body, mind, spirit and environment.

AN INTERNATIONAL PLATFORM FOR WELLNESS

With 190,000 square metres of exhibition space between indoor and outdoor areas, 30 halls and 6 thematic areas, RiminiWellness 2026 will confirm its international dimension by bringing brands, operators, trainers, professionals and communities from all over the world to Rimini Expo Centre and the Riviera in an experience that integrates business, education, entertainment and active participation. The event will continue to broaden the dialogue between training, prevention and quality of life with content on sports medicine, physiotherapy, rehabilitation, physical activity monitoring and longevity. Movement will be increasingly promoted as a transversal tool for wellness, health and conscious performance. RiminiWellness will also consolidate its role as a global platform for networking and international connections. 120 foreign buyers from over 35 countries are expected to attend the 2026 edition thanks to collaboration with the Italian Trade Agency, which has overseen the selection and incoming of operators and industry leaders to RiminiWellness from the USA, a leading market in the fitness and wellness sector, the Gulf, Central Asia, and North Africa, relatively new markets for RiminIWellness that will further strengthen the value of the brand, and the Ministry of Foreign Affairs and International Cooperation (MAECI). The 2026 edition will also increase its aptitude for education and debate with new projects by engaging international Industry Leaders to speak on the themes of innovation in sport, the fitness business, wellness trends, hospitality, travel destinations and sustainability. Industry Experts, tasked with accompanying the public and operators during in-depth and discussion moments, will contribute to making this content accessible to the entire community.

HEALTH, NUTRACEUTICS AND BEAUTY: WELLNESS IS EXPANDING

The focus on Health will be expanded through initiatives regarding prevention, rehabilitation, performance and conscious well-being, proving how wellness is becoming an increasingly multidisciplinary universe. The Nutraceutical Village, one of the main areas, will be larger and, for this 2026 edition, will feature an even more abundant offer of content, companies and in-depth moments specifically for functional nutrition, integration, longevity and scientific updating, involving professionals, operators and the public. The new Beauty Area, a meeting point between sport, active skincare, cosmeceuticals and physical recovery, will be making its debut. The core of the project will be the Beauty House, an immersive area for consultations, product tests, talks and insights into skin care and personal wellness. Workshops, summits and meetings on physiotherapy, sports medicine, movement analysis and training monitoring will complete a programme increasingly oriented towards integrating science, performance and quality of life.

THE LATEST FITNESS IDEAS

With over 2,000 training hours planned, RiminiWellness 2026 will offer an overview of fitness that is increasingly oriented towards cross-contaminating disciplines, technical research and performance. Debuts will include Barre Training Evolution by FIF - Italian Fitness Federation, a format that integrates barre work, Pilates, Reformer and functional training in a system focused on control, posture and stability. Les Mills will be presenting BodyPump Heavy, a high-intensity evolution of the historic programme designed to develop strength and hypertrophy through heavier loads while maintaining the collective dimension of training. The dance fitness world will see the arrival of Zumba + Lift by Beto Perez, which combines cardio and weight work in a single rhythmic experience. Emerging trends will also include Striding Walking Workout and Working Program, new formats that transform walking into structured training, while Water Cross will take functional training into the pool to exploit the natural resistance of water. The sector’s big communities will also be featured: Hyrox will be back with four days of resistance and strength competitions, while Italian Showdown will confirm its role in the CrossFit® panorama with new competition methods for the eleventh edition.

RIMINIWELLNESSOFF: BESIDES THE EXPO CENTRE, THE WHOLE RIVIERA WILL BE ON THE MOVE

With the fourth edition of RiminiWellnessOFF, organized by IEG in collaboration with the Municipality of Rimini, once again wellness will be spilling out of the Expo Centre to encompass the entire territory. For four days, Rimini and the Riviera will come alive with a widespread programme of events, outdoor activities, lessons, meetings and moments of participation open to citizens, tourists and enthusiasts. From the seafront to the Sea Park, up to Piazza sull'Acqua and Ponte di Tiberio, the city’s symbolic areas will become active wellness sites to experience and share. This initiative will consolidate the Riviera’s positioning as an increasingly international destination for sport, wellness and lifestyle, involving communities, associations, companies and local operators in a collective story of active living.

ABOUT RIMINIWELLNESS 2026

Dates: 28/31 May 2026; event: international trade show; organization: Italian Exhibition Group S.p.A.; frequency: annual; edition: 20^a; entry: public and trade; info: www.riminiwellness.com

MEDIA AGENCY RIMINIWELLNESS 2026

Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it

Immagine che contiene testo, Carattere, schermata

Il contenuto generato dall'IA potrebbe non essere corretto.

Press Release n. 1 of 22/05/2026

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Press Kit

The RiminiWellness Press Kit is designed to provide the media with all the information they need to report and follow the event. An exclusive resource that provides access to strategic details, visual material and real-time updates to guarantee maximum media coverage.
With our Press Kit, you will have all the material you need to tell the best of RiminiWellness to your audience, creating engaging and timely content.

PRESS KIT RIMINIWELLNESS 2026

Press kit updated to 25/05/2026

DOWNLOAD THE PRESS

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